Conversion Lift for GDN
Google's Conversion Lift measures the incrementality of GDN campaign. How Conversion Lift for GDN works Conversion Lift measures causal differences in conversion behavior and site visit behavior Test group: Those who saw your adControl group: Those who would have seen your ad, but didn't Why Conversion Lift's methodology is better: 1. Cheaper: - only pay for the ads that users see during the tes..
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2020. 4. 8. 13:30
