YouTube On-Air: Creative Excellence with Display & Video 360

어제 진행된 YouTube On-Air DV360 Creative 관련 내용 공유합니다.

아래 링크로 영상 확인 가능합니다.

https://www.youtube.com/watch?v=ZSkUMrWrfws&feature=youtu.be

YouTube On-Air: Creative Excellence with Display & Video 360

What will you learn from today's episode?

1. Creative Formats available within Display & Video 360

2. How to set up a Data-Driven Creative in Ad Canvas within 10 mins

3. Customizing your creative assets in Google Web Designer

Ad Canvas + GWD

Studio + GWD

Creative Innovation

용어정리

- DV360: 'Display & Video 360' is a demand-side platform to consolidate your programmatic buys for display, video, TV and audio.

- HiFi Format: 'High Impact Formats' available within DV360

- Ad Canvas: A visual editor you can use to build and edit creatives in real-time

- DDC or DCO: 'Data-Driven Creative' or 'Dynamic Creative Optimization'. Creative Personalization for different signals. You can swap any element in a dynamic creative, including call-to-action(CTA) text, exit URLs, images, and more.

- GWD: 'Google Web Designer'. A HTML5 authoring tool that also handles coding on the backend, helping users to focus on creating amazing visual experiences.

Get Creative with DV360

1. HiFi: Flipbook, Parallax

- Flipbook: Repurpose existing video assets, and build the entire format directly in DV360 in under 5 minutes!

- Parallax: Parallax is built in Google Web Designer, and is entirely customizable

2. DDC & Responsive: Panorama, Blank Slate, Cuecard

Dynamic Creative is the creative execution strategy itself. When you can see the ambulance of assets in real-time at scale.

So Dynamic Creative usually has 3 main features. So firstly to make the content extremely flexible and superb we've just wanted study background.

Secondly, the agreed to for youtube creative rules to assign rules to automatically show the right contents to the right audience.

And last but not least, automatically optimizes your campaigns creative using historical performance data.

- Panorama:3 frames

- Cuecard:3 frames

- Blank Slate:3 frames

3. Native: App Install, Display, Video

4. Other formats: App Install, Lightbox

1. Within DV360 Ad Canvas, you can do virtually ANYTHING!

- For Marketer: Provide Campaign Brief and Objectives, Preview Creatives from Ad Canvas with a QR Code

- For Media Planner: Decide on media strategy, inventories, and formats

- For Creative Agency: Develop creative using templates in DV360 (or customize using GWD) and assign dynamic rules if setting up DDC

- For Traders: Set up campaigns and audience segments within DV360